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Belkin says that its Laptop Cooling Pad uses no more than 5% of a laptop’s battery
But sometimes that innovative spirit has been a detriment. Last year, Asustek issued a new version of its Eee on average every six weeks, which analysts said confused consumers.
“We might have offered too many models because of our competitive engineering culture,” Mr. Shih said, adding that the company won’t repeat this mistake. This year, Asustek plans to release three new versions.
When closed, the $20 Kensington LiftOff Portable Notebook Cooling Stand (Kensington.com) resembles a one-inch thick plastic briefcase with handles. Once the stand is opened, one piece lies flat while the other piece is raised to one of two heights, elevating the laptop. The top raised piece supports the laptop and has a hole in the center, designed to allow air to pass under the laptop, thus cooling it off without a fan. However, this no-fan method left my lap feeling a bit warm. When you’re done with the Kensington LiftOff, you can close it shut and carry it using its built-in handles. But its plastic parts felt flimsy and unstable, especially compared with the Belkin Laptop Cooling Lounge.
At an event this month, Acer unveiled a new line of notebooks, including a series of ultra-thin laptops called Acer Aspire Timeline, for which prices will start at $799. The new PCs use a low-voltage Intel Corp. processor that enables eight hours of HP DV8300 battery life.
Second, for all its thinness, the Adamo is relatively heavy. It weighs four pounds, versus three pounds for the Air.
Finally, it has mediocre Sony VGP-BPL4 life. In my tough battery test, where I turn off all power-saving features, leave on Wi-Fi, and play an endless loop of music, the Adamo got just 2 hours and 44 minutes, which likely translates in normal use to maybe 3.5 hours. By contrast, the Air lasted 40 minutes longer in the same test, and the Lenovo beat the Dell by 21 minutes.
The Eee was born of similar thinking. Although the idea seems simple — strip down a laptop and keep the price low — Mr. Shih said the company spent time trying to make sure it did many of the things consumers wanted. The machine starts quickly, it easily connects to the Internet and the battery lasts a long time.
Belkin’s $30 Laptop Cooling Pad (Belkin.com) reminded me of Microsoft’s offering in shape and size. Both are square, unlike the rectangular Logitech tray, and both have flip-out stands and a wave-like shape that leaves open space under the laptop. Belkin says that its Laptop Cooling Pad uses no more than 5% of a laptop’s battery. But the Belkin fan was slightly louder than Microsoft’s and considerably louder than Logitech’s. It also seemed to be a bit stronger, blowing more air than the others.
That’s luring consumers like Arun Ravindran, an information-technology consultant from Irvine, Calif., who had been using a desktop PC he built from components. “I always wanted a really small laptop that’s easy to carry around,” he says, but the offerings from companies like Sony Inc. were too expensive at $1,000 or more.
Like the Air and the ThinkPad 300 series, the Adamo uses a screen that’s about 13 inches, with good resolution. And, like its two competitors, it’s very thin. In fact, the Adamo is thinner than the tapered Air at the latter’s thickest point. The Adamo also has a far better selection of built-in ports than its Apple rival, though almost all are inconveniently placed in a Sony VGP-BPL2C protruding strip at the back of the machine.
Asustek started in 1989, when Mr. Shih and other top engineers left Acer and began building motherboards, the cards that hold microprocessors and other electronics in PCs. It remained a component supplier until 1997, when it launched its first Asus branded notebook.
Both the new iPhone and iPhone OS are packed with features that make a great product even better. But, for many users, the software may be enough of a boost to keep them from buying the new model.
Microsoft’s $30 Notebook Cooling Base (Microsoft.com/hardware) will come in white and black when it’s available early this summer (Amazon is accepting orders now). Compared with the Logitech, its fan was a little noisy. But the Microsoft tray was considerably smaller and thinner, making it more portable.
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